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561: Things Could Be So Much Better

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For your customers, that is.

See if you ever find yourself saying these phrases:

“They don’t understand”: Did you define their responsibilities? Perhaps refunds are up because your communication skills are down. What if your brand invested in better messaging, so those same customers can be secure in their understanding and appreciation for the process?

“There’s no pleasing them”: Did you understand what would please them? Or has your company simply been throwing guesswork at them in hope you’ll strike gold? Less processes = more pain. Are you the reason there’s no pleasing them?

“That customer was irrational”: Were they, or did they not clearly understand the dissonance between what they said and what they wanted? Who’s job is it to educate those in your care about what success looks like in your engagement, if they’re not yet clear?

You’re both the problem and the solution. If you’re a cause-driven company, look for the problems. Congratulations, they’re yours. Now you have the power to do something about them.

Tip: improve your messaging, improve your results. can help educate your potential customers about why you’re the best fit for them.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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