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561: Things Could Be So Much Better

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For your customers, that is.

See if you ever find yourself saying these phrases:

“They don’t understand”: Did you define their responsibilities? Perhaps refunds are up because your communication skills are down. What if your brand invested in better messaging, so those same customers can be secure in their understanding and appreciation for the process?

“There’s no pleasing them”: Did you understand what would please them? Or has your company simply been throwing guesswork at them in hope you’ll strike gold? Less processes = more pain. Are you the reason there’s no pleasing them?

“That customer was irrational”: Were they, or did they not clearly understand the dissonance between what they said and what they wanted? Who’s job is it to educate those in your care about what success looks like in your engagement, if they’re not yet clear?

You’re both the problem and the solution. If you’re a cause-driven company, look for the problems. Congratulations, they’re yours. Now you have the power to do something about them.

Tip: improve your messaging, improve your results. can help educate your potential customers about why you’re the best fit for them.


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Helping teams doing work that matters, do more of what matters.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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