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558: Is Your Business Like A Bad Book?

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Ever bought a book that has a great message, but is painful to read?

Sometimes, that’s how sustainable and cause-driven companies behave in the marketplace. We just don’t notice it in ourselves.

I struggle to not finish a book, even if it’s a chore to read. I want the insights, the lessons, the takeaways, even if it takes some chewing to digest. But in the market, customers and prospects aren’t prepared to chew. They need your message spoon-fed to them with melts-in-the-mouth delivery.

They were trained that way by the marketplace. They were taught that things should be easier, more convenient. Those are the rules of play.

If your work is great, but your message is average, you will serve people well but get only average results. You’ll be a secret, and advertising won’t help you. Perhaps you’ve been in this spot, where you’re wondering why the world can’t understand how great you are. It’s not their fault, it’s yours.

If your work is poor, but your message is great, you will harness the market’s attention, but you won’t deserve it. You’ll sever relationships as fast as you make them.

If your work is great, and your message is great, you’ve the foundations for transformation: in the lives of those in your care, and in the areas you’ve elected to make an impact in.

Which combination best serves your business, those you wish to serve, and the difference you’d like to make in the world?

Tip: If you’re a sustainable or cause-driven company that’s in business to make a difference, focus on making your work great, and leverage to get your message right.


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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.