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557: Documenting Greatness

Can achieving greatness be documented?

Can “any” sustainable or cause-driven company change the world?

Can we “follow the steps” to greatness?

We read the question and intuitively think, “Of course not, if it was that easy,  everyone would be great.”

And in there lies our first mistake:

We assume everyone will take action on what they learn.

…When they won’t.

Thanks to the Internet, we have access to as many documented paths to greatness as we could ever hope for.

Most don’t take the requisite action to materialize what is documented, though.  85-90% of people sign up for online courses that interest them–that they paid for–then drop out.

Why don’t people take action? We’ll get to that in a minute.

We assume many paths must surely be unique and inaccessible. 

…When they aren’t.

For sure, they vary from one person to the next. No path is ever truly identical. But since greatness can be documented, there are no shortage of familiar, accessible paths to success and contribution available to us.

If it’s accessible and documentable, why isn’t everybody great?

I believe that everyone, deep down, wants to be great. To do something important, meaningful. To contribute.

But inertia kicks in. Fear kicks in. Culture kicks in.

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

Tip: To overcome inertia, fear, and cultural barriers, tell a better story. Create a better narrative. can help you make that happen.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.