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554: Impostepreneur

Sustainable businesses and info-businesses suffer massively from this.

What do you call a market imposter disguised as an entrepreneur?

Call them whatever you want; for this post we’ll call them an Impostepreneur.

  • Great teams see customers as people to serve and protect. Every need an opportunity, not a problem. It’s not about harassing leads about your “super-secret recipe”. Rather, it’s about serving those in your care from Day 1.
  • Great teams see their company itself as the product, not just what they sell. The experience they’ve prepared for the market is what counts, every bit as much as the souvenir the customer keeps at the end.
  • Great teams see the world as their oyster, full of bounty and potential, waiting for them to enhance the lives of those they wish to serve. Not a pit of problems that unceasingly stand in the way of a desired “easy day”.

Where’s your focus? Serving those in your care, or coercing people to buy a super-secret recipe?

Tip: You let the market know you’re different with the way you communicate with the market. can help you with that.



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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Insights & Creative Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.