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554: Impostepreneur

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Sustainable businesses and info-businesses suffer massively from this.

What do you call a market imposter disguised as an entrepreneur?

Call them whatever you want; for this post we’ll call them an Impostepreneur.

  • Great teams see customers as people to serve and protect. Every need an opportunity, not a problem. It’s not about harassing leads about your “super-secret recipe”. Rather, it’s about serving those in your care from Day 1.
  • Great teams see their company itself as the product, not just what they sell. The experience they’ve prepared for the market is what counts, every bit as much as the souvenir the customer keeps at the end.
  • Great teams see the world as their oyster, full of bounty and potential, waiting for them to enhance the lives of those they wish to serve. Not a pit of problems that unceasingly stand in the way of a desired “easy day”.

Where’s your focus? Serving those in your care, or coercing people to buy a super-secret recipe?

Tip: You let the market know you’re different with the way you communicate with the market. can help you with that.



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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707: Worth Is Relative

How much is your furniture worth?
I’m about to move countries. So there’s furniture for sale. How much is it worth?
Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.

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705: Make Them

When you write a blog post and publish it, it becomes live for the whole world to see.
Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?
However, the problem is this: “People” aren’t reading it.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.