Which is better?
- One is faster if you pay the tolls: Buying business (with promotional advertising, for instance) is effective for creating immediate response, but will make you dependent on the merchant you’re buying from.
- One is slower, has no tolls: Growing business (with acts of service, referral-worthy work, etc.) is slow to pay off, but frees you from having to rely on a gatekeeper to your audience. Those gatekeepers usually get greedy over time.
Do business with the gatekeepers, but be wary of their ways. Planting seeds may be hard work, but the fruits of your labor are yours to keep.
Tip: Whichever way you choose, if your message isn’t right, it’s all for nought. BuiltForImpact.net can help with that.