Contact Us

547: “How Can They Charge That Much?”

Ever asked yourself this question? We’re focused on the wrong thing:

  • The Mac Pro 2019 will likely range between $6,000-35,000. For a computer, no display, no accessories. Think it’s too expensive? That’s okay. It’s not for you. It’s actually a steal when you notice a similarly-equipped PC starts at $6,500.
  • The iPhone XS starts at a thousand dollars? When perfectly workable devices start at $200? Think it’s too expensive? That’s okay. The iPhone XS isn’t a phone. It’s a status symbol. It’s actually a steal when you notice many status symbols start at $10,000.
  • A Moleskine notebook costs $30? For average-quality paper that you could buy for pennies? That’s okay. It’s not a notebook. It’s a story you tell yourself about your creativity. It’s actually a steal when you compare it to similar stories, such as the one a Leica could tell you for thousands of dollars.

How can they charge that much? Probably–because for those it is for–it’s the price people want to pay for the experience they’re buying.

Tip: The story is critically important in these examples. can help you command a price your story deserves.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.