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547: “How Can They Charge That Much?”

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Ever asked yourself this question? We’re focused on the wrong thing:

  • The Mac Pro 2019 will likely range between $6,000-35,000. For a computer, no display, no accessories. Think it’s too expensive? That’s okay. It’s not for you. It’s actually a steal when you notice a similarly-equipped PC starts at $6,500.
  • The iPhone XS starts at a thousand dollars? When perfectly workable devices start at $200? Think it’s too expensive? That’s okay. The iPhone XS isn’t a phone. It’s a status symbol. It’s actually a steal when you notice many status symbols start at $10,000.
  • A Moleskine notebook costs $30? For average-quality paper that you could buy for pennies? That’s okay. It’s not a notebook. It’s a story you tell yourself about your creativity. It’s actually a steal when you compare it to similar stories, such as the one a Leica could tell you for thousands of dollars.

How can they charge that much? Probably–because for those it is for–it’s the price people want to pay for the experience they’re buying.

Tip: The story is critically important in these examples. BuiltForImpact.net can help you command a price your story deserves.

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936: Just Start

“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.

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935: New Tools

New tools mean you could get the same at what you do, differently. A new email app that is basically just the same but different? Great, now you need to learn how to be the same as you already were. An improved technology that creates the same result in a different way? Great, now you’ll achieve the same, slower.

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934: The Opposite of Practice

The dip in practice and focus means they’re not so great anymore. So the endorsements and promos dry up.
Maybe it’s not the endorsements and promos that need your focus.
Maybe you simply need to continue to practice and focus.

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933: Slices Of Belief

Then – and only then – does an offer become viable, congruent with the slices of belief that preceded it. For example, the offer to start along the journey of the above system, based on the above idea, with no risk to me whatsoever, becomes only logical for me to accept.

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932: The Inner World

It’s far better to feel those signals – and have the opportunity to act positively toward them – than to have no signal at all.
What signals do you experience in your inner-word? Are you listening to them, or pushing them down because “you’re not supposed to have them”?

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931: So Good, You Keep The Box

You kept it because the experience was great. Because it drew you closer to a brand you’ve come to value. It was so good, you kept the box.
Question time: how can you create an experience so great for those in your care, that they “keep the box”?

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.