Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?
June 11 2019
Ever asked yourself this question? We’re focused on the wrong thing:
- The Mac Pro 2019 will likely range between $6,000-35,000. For a computer, no display, no accessories. Think it’s too expensive? That’s okay. It’s not for you. It’s actually a steal when you notice a similarly-equipped PC starts at $6,500.
- The iPhone XS starts at a thousand dollars? When perfectly workable devices start at $200? Think it’s too expensive? That’s okay. The iPhone XS isn’t a phone. It’s a status symbol. It’s actually a steal when you notice many status symbols start at $10,000.
- A Moleskine notebook costs $30? For average-quality paper that you could buy for pennies? That’s okay. It’s not a notebook. It’s a story you tell yourself about your creativity. It’s actually a steal when you compare it to similar stories, such as the one a Leica could tell you for thousands of dollars.
How can they charge that much? Probably–because for those it is for–it’s the price people want to pay for the experience they’re buying.
Tip: The story is critically important in these examples. BuiltForImpact.net can help you command a price your story deserves.