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545: We Work In A Big, Small World

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Do you ever feel like it’s impossible to be heard in such a large, noisy world?

In fact, the opposite is true… it’s not that big at all. Your actions matter:

  • It’s a big world full of many people of varying cultures and personalities. We’re reminded of this whenever we step into a different industry, and realize just how much variety and speciality exists in there.
  • But those same people will come up time and again, particularly when you realize how few big players there are in an industry. It’s one of the beauties of industry; the paths you cross, will be crossed again, sooner or later.
  • Your actions will be seen, and it will be remembered. Whether you make waves or ripples, your actions (or inactions) will be remembered, for better or for worse. A dismissive or kind-hearted gesture germinates in your wake.

A great marketing message reaches further than you may believe possible. It scales good leadership (eventually) and exposes the liars (eventually).

If you have great leadership, all you need is the right message.

Tip: can help you close that gap.


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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