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545: We Work In A Big, Small World

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Do you ever feel like it’s impossible to be heard in such a large, noisy world?

In fact, the opposite is true… it’s not that big at all. Your actions matter:

  • It’s a big world full of many people of varying cultures and personalities. We’re reminded of this whenever we step into a different industry, and realize just how much variety and speciality exists in there.
  • But those same people will come up time and again, particularly when you realize how few big players there are in an industry. It’s one of the beauties of industry; the paths you cross, will be crossed again, sooner or later.
  • Your actions will be seen, and it will be remembered. Whether you make waves or ripples, your actions (or inactions) will be remembered, for better or for worse. A dismissive or kind-hearted gesture germinates in your wake.

A great marketing message reaches further than you may believe possible. It scales good leadership (eventually) and exposes the liars (eventually).

If you have great leadership, all you need is the right message.

Tip: can help you close that gap.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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