Do you ever feel like it’s impossible to be heard in such a large, noisy world?
In fact, the opposite is true… it’s not that big at all. Your actions matter:
It’s a big world full of many people of varying cultures and personalities. We’re reminded of this whenever we step into a different industry, and realize just how much variety and speciality exists in there.
But those same people will come up time and again, particularly when you realize how few big players there are in an industry. It’s one of the beauties of industry; the paths you cross, will be crossed again, sooner or later.
Your actions will be seen, and it will be remembered. Whether you make waves or ripples, your actions (or inactions) will be remembered, for better or for worse. A dismissive or kind-hearted gesture germinates in your wake.
A great marketing message reaches further than you may believe possible. It scales good leadership (eventually) and exposes the liars (eventually).
If you have great leadership, all you need is the right message.
People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?
They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).
Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?
When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?
When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.
“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.