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535: Pricing Simplified

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The funny thing about pricing, is that the price doesn’t matter:

  • Almost anything is worth the price if it leads to success. The only obstacles are in understanding what success looks like, and communicating how it makes that happen.
  • Almost everything is too expensive if it leads to failure. No amount of discounts and marketing “hacks” will save a solution in search of a problem that doesn’t exist in the target audience.

There’s value in helping others succeed. But very little in everything else. How clearly are success and your works connected in the minds of your audience?

Tip: Communication is key to making the connecting between success and your work. can help with that.



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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