Too Nice Is Not Nice

How nice should you be in business?

• Not very nice: Steve Jobs was not very nice. Employees feared him. Yet he founded one of the most successful companies of all time, creating products millions of people love (or love to hate).
• Nice enough: Richard Branson routinely celebrates trusting employees and giving second chances, which spawned a collection of over 200 companies.
• Too nice: Studies have for many years suggested people who are ‘too nice’ are seen as untrustworthy, dishonest, and likely to be trampled all over by life.

The first two options both contain success, change, and disruption. The third, not so much. Nice guys finish first. It’s the “too nice” guys that finish last.

You get to choose where you sit on the scale. Choose mindfully.

Tip: The way you and your peers position yourselves affects how your brand is perceived by the market. To take control of that perception, check out BuiltForImpact.net.