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533: Too Nice Is Not Nice

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How nice should you be in business?

  • Not very nice: Steve Jobs was not very nice. Employees feared him. Yet he founded one of the most successful companies of all time, creating products millions of people love (or love to hate).
  • Nice enough: Richard Branson routinely celebrates trusting employees and giving second chances, which spawned a collection of over 200 companies.
  • Too nice: Studies have for many years suggested people who are ‘too nice’ are seen as untrustworthy, dishonest, and likely to be trampled all over by life.

The first two options both contain success, change, and disruption. The third, not so much. Nice guys finish first. It’s the “too nice” guys that finish last.

You get to choose where you sit on the scale. Choose mindfully.

Tip: The way you and your peers position yourselves affects how your brand is perceived by the market. To take control of that perception, check out


Adam’s Daily Post

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.