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531: What Your Business Can Learn From Orchestra

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What’s better than business automation?

And better than doing everything manually?

We find the answer in an unlikely place: orchestra.

  • Automation is all the rage because it enables us to do things the same way clinically every time. But it does require us to manually manipulate the system if the results must change.
  • Can manual work scale? Not really, but art wasn’t meant to scale this way. Rather, it’s designed to be appreciated for its lack of scalability.
  • The elegance of soft systems is that we get the best of both worlds. We get the dynamism of manual, and the scalability of automation.

Orchestra is the ultimate soft system, because it combines masterful delivery with the intelligence and organic nature of a group thriving from their performance.

How could your work benefit if you a strived a little less toward automation, and a little more toward orchestration?

Tip: Delivering your marketing message the same way every time is a joy once mastered. can help you master yours.



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