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February 02, 2018     Daily Post

Good vanilla sponge

Guilty. We all want to make our important work the very best it can be.

That’s why we like to add icing and sprinkles to things: to try and make it better.

  • We want to do more: but often in doing so, we risk forgetting to master the basics.
  • The icing is exciting: but more icing isn’t more substance. It’s just a sugar rush.
  • But we like exciting: and a vanilla sponge alone isn’t that. But a good cake needs a good sponge.

While baking our next important work, if your mind (or brainstorming session) suggests “let’s add sprinkles”…ask yourself:

“Do we have a good vanilla sponge, yet?”