Everything you do supports–or conflicts with–your story.
- Bill Gates wears a Casio, which supports his view that money serves us in serving the world. Were he to wear an Audemars Piguet, it could conflict with that narrative, despite his 100.7 billion dollar net worth.
- Steve Jobs wouldn’t accept a license plate on his car, which supported his rebellious “Think Different” mantra. Playing by all the conventional rules would be in conflict with his narrative.
- Richard Branson cuts neckties and dresses informally, which supports the ‘fun’ narrative he tries to inject into all of his work. Sporting a formal suit and tie would be in conflict with his narrative.
The companies we lead and serve all have a narrative. Are you clear on yours? Are you representing it well?
Tip: If you’re not totally clear on your narrative, BuiltForImpact.net can help with that.