Decorative image

Subscribe to Adam’s Insiders

You’ll receive one email per day sharing ideas, insights and challenges to help you create and sell what matters, for the betterment of your cause.

💪

We promise not to spam you, track any identifiable activity on our website, or use email open/click activity. Privacy Policy

×
Contact Us

524: This Is Your Next Big Idea

Post thumbnail

Do all great companies start with the next big idea?

  • Windows transformed the way we use computers, and the computing landscape. But it was really just a visual to accompany what was already being done with DOS. The big idea was to listen to customers and make what they already had easier to use.
  • Instagram started out as a Foursquare competitor, and not a very good one. Originally called ‘Burbn’, you could check-in to places and share photos. The big idea was to listen to customers and make what they already had focus on what they cared about: the photos part.
  • Slack started out as a video game, an endearing-but-short-lived online adventure. Called ‘Glitch’, the game enabled organic open-world discovery and intuitive chat with other users. The big idea was to listen to customers and focus on the part they did really well: chat.

Your narrative about your work is different from the market’s. If you’re too busy listening to–and sharing–your narrative, you won’t hear the story going on in their minds. How clear are you on what your market needs to hear–and see–from you?

Tip: There’s a simple process for finding out who they are and what they need to hear from you. Check out BuiltForImpact.net to find out.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

READ NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.