Do all great companies start with the next big idea?
Windows transformed the way we use computers, and the computing landscape. But it was really just a visual to accompany what was already being done with DOS. The big idea was to listen to customers and make what they already had easier to use.
Instagram started out as a Foursquare competitor, and not a very good one. Originally called ‘Burbn’, you could check-in to places and share photos. The big idea was to listen to customers and make what they already had focus on what they cared about: the photos part.
Slack started out as a video game, an endearing-but-short-lived online adventure. Called ‘Glitch’, the game enabled organic open-world discovery and intuitive chat with other users. The big idea was to listen to customers and focus on the part they did really well: chat.
Your narrative about your work is different from the market’s. If you’re too busy listening to–and sharing–your narrative, you won’t hear the story going on in their minds. How clear are you on what your market needs to hear–and see–from you?
Tip: There’s a simple process for finding out who they are and what they need to hear from you. Check out BuiltForImpact.net to find out.
Finally, it suggests that Not Urgent + Important = Decide when to do it. This is something we can agree with. This is, in fact, what most of our work should be. We should aspire for this to not be bucket #2, but bucket #1.
It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.
A financial blow is a setback if we feel we were somehow owed the funds we no longer have. But if we make peace with the fee and get it processed so we can move on with creating more resources, it’s a setforward.
If you want to grow your body of work to become more profitable, you’ll probably incur more fees, from service providers and the state. Those taxes are optional, it’s a trade, money in exchange for the thing you want (to grow).
It’s probably in your communication skills and/or the mastery of your craft. Doing great work and knowing how to share it with the world are among the biggest sticking points for businesses doing work that matters.