Contact Us

524: This Is Your Next Big Idea

Post thumbnail

Do all great companies start with the next big idea?

  • Windows transformed the way we use computers, and the computing landscape. But it was really just a visual to accompany what was already being done with DOS. The big idea was to listen to customers and make what they already had easier to use.
  • Instagram started out as a Foursquare competitor, and not a very good one. Originally called ‘Burbn’, you could check-in to places and share photos. The big idea was to listen to customers and make what they already had focus on what they cared about: the photos part.
  • Slack started out as a video game, an endearing-but-short-lived online adventure. Called ‘Glitch’, the game enabled organic open-world discovery and intuitive chat with other users. The big idea was to listen to customers and focus on the part they did really well: chat.

Your narrative about your work is different from the market’s. If you’re too busy listening to–and sharing–your narrative, you won’t hear the story going on in their minds. How clear are you on what your market needs to hear–and see–from you?

Tip: There’s a simple process for finding out who they are and what they need to hear from you. Check out BuiltForImpact.net to find out.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

VIEW ON AMAZON
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

Post thumbnail

678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

Post thumbnail

677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

Post thumbnail

676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

Post thumbnail

675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.