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519: Pick A Pace Of Development

There are 3 paces of development. Which is yours?

  • ‘The norm’ makes us the same. If there’s a desire to maintain the status quo, or to achieve a result that matches the median of society, choose this option. Warning: this is the risky option. In the marketplace, there’s no safety in numbers.
  • ‘The difference’ makes all the difference. If there’s a vision to create something more substantial, such as a change in the market or culture, you must go beyond the norm. Warning: may be seen as not normal.
  • ‘The retreat’ makes us fall back from ‘The difference’ to ‘The norm’ regardless of if things are ‘working’ or not. Humans fight to maintain status, even if that means regressing from progress. Warning: not breaking this pattern means staying stuck.

Every morning, every project, ever meeting, every sales call, we have the opportunity to pick a pace of development. What will you choose?

Tip: Approaching the marketplace with the right message will help enable the difference we want to see in the world. can help you make that message.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.