If you copy your competition’s marketing, it won’t work for you. Marketing isn’t about being the same, it’s about being different, better, unique, you. The more you copy, the less it works.
If you use the same scripts as everyone else, it won’t work for you. The market has heard it before, the novelty is gone. The only solution is to be different, better, unique, you.
The less you copy, but follow sound principles, the more you could stand out. The more you push the boundaries of care and service–instead of marginalizing yourself through copying–the more you could be rewarded by the market.
You can’t stand out if you’re busy trying to fit in.
Tip: If your company wants to stand out with an effective marketing message, take a look at builtforimpact.net
“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.
The tools are designed to prevent people from solving problems. Otherwise they’d optimize their designs for connecting with the right people and fostering relationships, instead of pandering for Likes and rewarding consumption. You’re not supposed to leave, remember? Because ads.
Important work needs no reactive behavior. If you’re moving fast, you’re reacting to things that come your way, rather than really considering things and acting in their best interests.
Slow is smooth, and smooth is fast.
“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.