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518: It Won’t Work For You

…because it’s already been done:

  • If you copy your competition’s marketing, it won’t work for you. Marketing isn’t about being the same, it’s about being different, better, unique, you. The more you copy, the less it works.
  • If you use the same scripts as everyone else, it won’t work for you. The market has heard it before, the novelty is gone. The only solution is to be different, better, unique, you.
  • The less you copy, but follow sound principles, the more you could stand out. The more you push the boundaries of care and service–instead of marginalizing yourself through copying–the more you could be rewarded by the market.

You can’t stand out if you’re busy trying to fit in.

Tip: If your company wants to stand out with an effective marketing message, take a look at


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.