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516: More Doesn’t Mean More

Does doing more make more results? There’s a better option to ‘more’:

  • More often means less: Running the same advert more. The same messaging more. Chasing more mediocre-quality leads for your business. Trying more marketing strategies because you’re “only one away.” These are all ‘more’, but do they really give you more?
  • Better often means more: Running a better advert. With better messaging. Pursuing better quality leads. Focusing on implementing the strategies you’re doing now–better–because you’re not “only one away”, the one you have now is probably in theory. These are all ‘better’, not ‘more’.

Doing more doesn’t give us more. But doing better makes us better. Are you committed to ‘more’, or ‘better’?

Tip: If you want a better marketing message, that helps grow a better business, look at BuiltForImpact.net. It’s built for ‘better’.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.