Decorative image

Subscribe to Adam’s Insiders

You’ll receive one email per day sharing ideas, insights and challenges to help you create and sell what matters, for the betterment of your cause.


We promise not to spam you, track any identifiable activity on our website, or use email open/click activity. Privacy Policy

Contact Us

516: More Doesn’t Mean More

Post thumbnail

Does doing more make more results? There’s a better option to ‘more’:

  • More often means less: Running the same advert more. The same messaging more. Chasing more mediocre-quality leads for your business. Trying more marketing strategies because you’re “only one away.” These are all ‘more’, but do they really give you more?
  • Better often means more: Running a better advert. With better messaging. Pursuing better quality leads. Focusing on implementing the strategies you’re doing now–better–because you’re not “only one away”, the one you have now is probably in theory. These are all ‘better’, not ‘more’.

Doing more doesn’t give us more. But doing better makes us better. Are you committed to ‘more’, or ‘better’?

Tip: If you want a better marketing message, that helps grow a better business, look at It’s built for ‘better’.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

Post thumbnail

894: The Trick Course

“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.