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May 03, 2019     Daily Post

The Science of Proximity

We attract what we’re close to:

  • We can learn our way to broader thinking. E.g. reading books above our level allows us to get closer to the minds of those who came before us. Exposing ourselves to leading divergent ideas creates proximity to greatness.
  • We can experience our way to broader thinking. Investing the time to network with great minds enables us to experience ourselves in a broader narrative. Exposing ourselves to other doing great work creates proximity to greatness.

Why not do both? We get to choose how much proximity to greatness e expose ourselves to in our learning and our experiences. Where are your decisions leading you: toward growth and impact, or status quo?

Tip: distills the work of the world’s greatest minds into a simple marketing plan; take a look.