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474: Urgent Is In The Eye Of The Beholder

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Everyone’s got an urgent matter to attend to. Only yours is urgent to you, though, isn’t it?

  • AIDS only feels urgent if all your friends are dying from it. Yet it’s likely not as “urgent” for you as that important presentation you need to make next week. Seems odd in perspective, doesn’t it?
  • Your presentation only feels urgent if you’re the one responsible for it. Nobody else in that room will feel its urgency like you will. It may not matter to anyone at all in 3 months time. Seems odd in perspective, doesn’t it?

When placed side by side, we can deduce that one is much more of an urgent problem than the other.

Are you allowing the right things be “urgent” to you?

(Tip: Many “urgent” business problems can be solved with better market communication. tryABC.net can help solve that so you can focus on bigger problems.)

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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943: Better Than Passion

By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.