March 14, 2019 Daily Post
When we build things, we give them form: structure and expectation.
What if we gave them neither of these things?
It’s an abstract concept, but letting our work be formless–void of any structure or expectation that doesn’t focus on pursuing your audience–is the fastest route to better acquisition, service, and retention.
Or, as Bruce Lee would say, “Be like water.”
(Tip: audience-centric communication is hard, but totally worth it. Take a peek at TryABC.net to get help with that.)
View this post on Instagram A post shared by Adam Fairhead (@adamfairhead) on Mar 18, 2019 at 2:19pm PDT
Get my posts delivered to your inbox once a week: