March 14, 2019 Daily Post
When we build things, we give them form: structure and expectation.
What if we gave them neither of these things?
It’s an abstract concept, but letting our work be formless–void of any structure or expectation that doesn’t focus on pursuing your audience–is the fastest route to better acquisition, service, and retention.
Or, as Bruce Lee would say, “Be like water.”
(Tip: audience-centric communication is hard, but totally worth it. Take a peek at TryABC.net to get help with that.)