March 13, 2019 Daily Post
Personal branding is wonderful for creating reach for your team’s work. Entire empires have been build upon them.
But if you want to build a living legacy, for those you serve and those you serve alongside, what happens when you die? When your name becomes a distant memory, and your insights become old-hat?
Your work stops. All because you were careless enough to die without a legacy plan. So, what’s a legacy plan?
It’s not about you. It’s about the problems you solve and those you solve them for. Have a legacy plan.