If you want to have a sustainable business, and you want it to last a long time, you need to have a sustainable price.
- An unsustainable price is something which is cheap enough to commoditize you. It’s when you get buyers because the price was good.
- A sustainable price is when people buy from you not because your price is competitive–it may not even be–but because the product is exquisite. The offer is exquisite. The experience is exquisite. The cause it supports is worthy.
For your sustainable business to be sustainable, be sure to operate with a sustainable price.