The Problem With Most Online Marketing Funnels

When in history has marketing ever magically worked by copy/pasting a template and blasting it with traffic?

Never:

  • It’s attractive because it sounds easy. We like easy. Just copy some pages and immediately succeed? Sounds enticing, doesn’t it?
  • But it starts with them. Not with you, or your pages. If your choice of market doesn’t care for the page, the page doesn’t work.
  • Service starts with them. To pursue shortcuts like funnel ‘templates’ is to attempt to skip serving your audience by better understanding them.

You can’t skip service. And if you want to, why be in that market at all?