When You Don’t Know How To “Make It Work”

Cause-driven teams routinely find themselves asking “I don’t know how to make this work”.

It’s part of the journey to making work that matters. But there are few circumstances where this excuse is permissible for long:

• Domestic space travel: This is a great example of not knowing. There is no map. It’s being drawn as we speak. Not knowing means paving the way as a pioneer.
• Selling more of your product: This is a great example of there being no excuse. There are many maps. Pick one and learn to follow it properly. Not yet knowing is no excuse.

Assuming you’re not selling tickets to the moon, what steps do you need to take to move beyond “I don’t know how” now you know you know?