It’s why you use the computer you do. Or the phone you have. Or the car you drive, or the brand of shoes you wear. Few of those things were bought purely for functionality and price.
What do you value? How can you reveal that in your work, so that those like you can find you and buy as an expression of their shared belief?
444: What Banks Can Teach Us About Customer Care
February 28 2019
If you started your meaningful business and lead it to some level of success, you may have experienced these two scenarios:
- When you go into a bank without much money, you’re pointed to a chair and asked to wait, before someone batches you through their paperwork with below-average rates at an open desk.
- When you go into a bank with lots of money, every rep wants to shake your hand, the manager is called over to meet you, and you’re seen in a private office with all the time you need.
If banks treated every customer like a VIP, how many more members would they keep? The only change is the degree of love and respect their teams need to extend to those in their care.
