We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?
February 28 2019
If you started your meaningful business and lead it to some level of success, you may have experienced these two scenarios:
- When you go into a bank without much money, you’re pointed to a chair and asked to wait, before someone batches you through their paperwork with below-average rates at an open desk.
- When you go into a bank with lots of money, every rep wants to shake your hand, the manager is called over to meet you, and you’re seen in a private office with all the time you need.
If banks treated every customer like a VIP, how many more members would they keep? The only change is the degree of love and respect their teams need to extend to those in their care.