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442: The P.I.E. breakdown of setting goals ​

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We could break down people’s goals into… a P.I.E. chart… comprising of 3 types:

PIE: People, Ideas, Execution.

  • Execution folk discuss what they’re doing, and how they could do it differently. It’s always about action with these people. Ideas come up as a means to execution. Goal = action.
  • Idea folk discuss what they could do that differs from what they’re doing. They even believe they will, one day. They won’t. Goal = talk.
  • People folk discuss other people, places, and events. Not ideas, and definitely not the eminently uncomfortable execution. Goal = comfort.

What’s your goal?


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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

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