We have it backward:
- The people who like to claim to be #1, normally aren’t. They collect a lot of market share undeservedly and unashamedly through their claim, while delivering mediocre results via their ethical void.
- The people who don’t like to claim #1, often are. They collect people who realize their genius, providing they’re able to look beyond “#1”. Those able to will receive more powerful results via a heart of service.
Here’s a script-changer: if you’re the best, have the confidence to say so. Otherwise someone half as skilled and half as ethical will.