So why say anything else?
- Because we talk about what interests us. And we like to share with people what we find most compelling about our work. Regardless of whether it’s what will be of most value or benefit to those listening.
- It’s harder to talk about what interests others. Especially when we’re so passionate about our work. Being able to articulate what they’d like to hear most–with as much passion as what excites us–is a skill earned through empathy and practice.
Our teams have the opportunity to focus product development, sales and marketing on whatever has our audience say, “You had me at…”