More than almost anything else.
- What you say to your market will make or break your company. No advertising channel or hot technique can save you from the wrong words.
- What you say to your team will make or break the team. No skillset or job perks can save you from simply not liking who you’re working with.
- What you say to yourself will make or break you. No outfit or online course can save you from having the wrong dialog inside your head.
Your words matter. More than almost anything else.