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411: TTA: Time To Action ​

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What’s your TTA (time to action) when an opportunity arises?

  • One year, to get everyone’s buy-in regardless of whether or not its important to them. Many reports, pitches, meetings, and studies must be conducted to see if it’s viable or not.
  • One month, to get your internal “ducks in a row” and get things moving, rather than messing about with procrastination disguised as reports.
  • One day, because it’s worth taking action and learning through doing, rather than just sat thinking about what’ll happen if you were to give it a try.

We all have a TTA. What’s yours?

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

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937: Connecting With Ideal Clients

When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.