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411: TTA: time to action ​

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What’s your TTA (time to action) when an opportunity arises?

  • One year, to get everyone’s buy-in regardless of whether or not its important to them. Many reports, pitches, meetings, and studies must be conducted to see if it’s viable or not.
  • One month, to get your internal “ducks in a row” and get things moving, rather than messing about with procrastination disguised as reports.
  • One day, because it’s worth taking action and learning through doing, rather than just sat thinking about what’ll happen if you were to give it a try.

We all have a TTA. What’s yours?


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