Access to the people–and things–we wanted access to used to be a pipe dream. That became a popular excuse for inaction.
Things changed. But the excuses didn’t:
- We can contact almost anybody we want. Social networks will let us target anyone in the world. Anyone. Now the excuse is, “I don’t know what to say.”
- We can access almost anything we want. Our connected world allows us to leverage, barter, JV, finance or trade anything we like. Now the excuse is, “I don’t know what to do.”
- We can make an impact almost anywhere we want. News pushes real issues in our faces from all around the globe. Now the excuse is, “I don’t look, it’s too depressing.”
It’s only depressing because we won’t stop making excuses.