Caring For Your Industry

I drove for one hour today. In that one hour I saw:

• Three near-miss encounters, one of which I was involved in. When someone’s attitude is, “I’ll get mine, to heck with everyone else”, accidents occur.
• Two mattresses on the sidewalk, presumably thrown off the back of a truck. When someone’s attitude is, “This suits me just fine, others can get over it”, our environment becomes a mess.
• Our industries are no different; whether it’s online marketers building a collective reputation for being slimy, or lawn care vendors for being flakey, our actions dictate the state of our industry.

Our competitors are also our comrades: it’s our responsibility to care for our industry since the customer experience begins as soon as they start their search. Are you making your industry a nice place to visit?