What do ancient stoic philosophy and ethical sales have in common?
- Stoics are emotional creatures. They just know how to harness their emotions, rather than allow them to run their lives. Philosophy allows us to respond to emotions, rather than react to them.
- Buyers are emotional creatures. It’s the seller’s responsibility to harness the buyer’s emotions, rather than having them lead to purchasing the wrong things, from the wrong people, in the wrong volumes, at the wrong frequency.
Teams doing important work owe it to those they serve to ethically harness that which drives us all to action: emotion.