Making discomfort comfortable

Well, maybe not comfortable, but less uncomfortable:

• There is comfort in familiarity. Whether that’s binge-Netflix’ing or pursuing our projects, either can be comfortable or uncomfortable based on how often we embrace them.
• Familiarity with discomfort creates leverage for our important work because the yardstick moves. What was once uncomfortable is now familiar, enabling us to go to the next level.

Discomfort is unfamiliarity and/or growth. We leave more room for growth if we make it more familiar.