395: Crazytalk ​

What’s your relationship with crazytalk?

  • “It’s what friends say when I need to wake up.” If this is the case, it might be that new friends are in order. Things may not sound so crazy to those who have already traveled that same path.
  • “It’s a synonym on our team for “annual planning’.” If this is the case, and you’re surrounded by people who recognize “this might not work, let’s try it anyway”, it just might work.

As the late Jobs said, “Here’s to the crazy ones.”

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466: Taking Care Of You To Take Care Of Business

Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]

465: Why nobody wants your sales coupon anymore ​

As enticing as they can be (albeit a little desperate) there’s a better option for the enlightened consumer of today: Coupons are for people who are already interested. But what gets them interested? Unless it’s the mere pursuit of a bargain, initial interest must come from somewhere altogether more emotional. We want to buy things […]

463: Ad value = Add value ​

Your secret recipe is about to be exposed. Ads that sell are dying: Not because they used to be good and now they’re not. But because they were never that good and prospects got wise to it. Ads that serve are rising: Not because it’s a new trend we should all hop on. But because […]

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