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394: What comes first ​

You’re sitting on a goldmine of opportunity. We often find it through testing. Remember what comes first:

  • Testing new products is a great way to test ways to create more advantage to your audience. But until there’s traction, the products we’ve committed to come first.
  • Testing new audiences is a great way to discover more opportunities to serve people we can help. But the clients we’ve already committed to our care come first.
  • Team expansion is an opportunity to support more business and grow our companies. But the team we serve alongside today–and the culture, and the quality of those relationships–all come first.
There is opportunity all around us, more than we could ever handle. As we pursue our goals together, let’s not forget what comes first.

 

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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