Who’s your competition? Doesn’t matter, you made it up, and you play by those rules by choice. Choose to compete, or choose to change the rules. Your choice.
January 9 2019
You’re sitting on a goldmine of opportunity. We often find it through testing. Remember what comes first:
- Testing new products is a great way to test ways to create more advantage to your audience. But until there’s traction, the products we’ve committed to come first.
- Testing new audiences is a great way to discover more opportunities to serve people we can help. But the clients we’ve already committed to our care come first.
- Team expansion is an opportunity to support more business and grow our companies. But the team we serve alongside today–and the culture, and the quality of those relationships–all come first.