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394: What comes first ​

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You’re sitting on a goldmine of opportunity. We often find it through testing. Remember what comes first:

  • Testing new products is a great way to test ways to create more advantage to your audience. But until there’s traction, the products we’ve committed to come first.
  • Testing new audiences is a great way to discover more opportunities to serve people we can help. But the clients we’ve already committed to our care come first.
  • Team expansion is an opportunity to support more business and grow our companies. But the team we serve alongside today–and the culture, and the quality of those relationships–all come first.
There is opportunity all around us, more than we could ever handle. As we pursue our goals together, let’s not forget what comes first.

 

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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