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392: Pseudo-progress ​

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Not all progress is made equal:

  • Big bookshelves full of things you’ve not read, but speed-read or skimmed. Reading that doesn’t make you better, makes you distracted. Nobody’s impressed by how many books you’ve “read”.
  • Big research where you’ve covered your next project from every angle… but have yet to take any action. More is achieved through thoughtful action than by thought alone.
  • Busy days where much was done, yet no momentum was created. Busy-work is seductive, it makes us feel like we’ve done something important when we haven’t.

How much more could we achieve if we were to avoid the allure of busy-work and vanity-metrics this year?

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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BuiltForImpact Websites

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Differencemakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.