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389: Some goals aren’t for achieving ​

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Some goals are all about the climb:

  • Gary Vaynerchuk works hard at his businesses with the goal of being able to afford buying the NY Jets. He doesn’t need the Jets. But it’s a goal so big it keeps him moving.
  • My teams work hard helping difference makers make a difference with the goal of being able to end human trafficking. We don’t need to do that. But it’s a goal so big it keeps us moving.

Some goals aren’t for achieving. Some exist simply to propel us forward to do more of what matters.

Gary may never own the Jets. We may never end human trafficking.

But isn’t it worth a try?

Indeed, trying in the first place sets our sights higher and even increases our chances of achieving it, compared to not trying at all.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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