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389: Some goals aren’t for achieving ​

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Some goals are all about the climb:

  • Gary Vaynerchuk works hard at his businesses with the goal of being able to afford buying the NY Jets. He doesn’t need the Jets. But it’s a goal so big it keeps him moving.
  • My teams work hard helping difference makers make a difference with the goal of being able to end human trafficking. We don’t need to do that. But it’s a goal so big it keeps us moving.

Some goals aren’t for achieving. Some exist simply to propel us forward to do more of what matters.

Gary may never own the Jets. We may never end human trafficking.

But isn’t it worth a try?

Indeed, trying in the first place sets our sights higher and even increases our chances of achieving it, compared to not trying at all.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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946: The Design For The Job

If we design something so cool and simple that nobody can use it because the intended audience uses it so often that options are buried frustratingly deep – instead of letting them learn faster ways of doing things – is it really all that cool? Products for editing complex video, for instance, should give videographers power, not coolness.
Sometimes simple is better than power.

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945: The Way Tools Feel

It’s why you use the computer you do. Or the phone you have. Or the car you drive, or the brand of shoes you wear. Few of those things were bought purely for functionality and price.
What do you value? How can you reveal that in your work, so that those like you can find you and buy as an expression of their shared belief?

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943: Better Than Passion

By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.