If we design something so cool and simple that nobody can use it because the intended audience uses it so often that options are buried frustratingly deep – instead of letting them learn faster ways of doing things – is it really all that cool? Products for editing complex video, for instance, should give videographers power, not coolness.
Sometimes simple is better than power.
387: Do you love your work properly?
January 2 2019
How do we love our work properly?
- When we enjoy it and want to keep doing it over and over again, that’s indulging, not loving. It satisfies us, but we give it nothing in return.
- Beyond enjoyment is investment. Here we give as much as (or more than) we get. We care for it, ensuring it grows, thrives.
It’s the difference between the designer who likes to make every website look the same vs the one who says, “This may not work, I’m going to find out and respond accordingly.”
Or the amateur runner who keeps running the same block vs the one who enrolled for the London Marathon while it still scared them.
If you love it, you’ll let it grow.
