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378: The tension on the horizon ​

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They say we overestimate what we can do in a year, and underestimate what we can do in a decade.

This is the tension on the horizon.

  • Distance: We‘re no good at predicting the future. We can’t clearly imagine what life in another country would be like (but another state is easy enough). Or what it’d be like if our teams grew tenfold (but 2X isn’t so hard).
  • Balance: Tension lives in the balance of looking far enough ahead to build our desired future, but not for so long as to leave tomorrow unattended. Planning for what we see clearly, for what we can’t, and hoping we’ve lined them up properly.

It’s Christmas 2018. What will you achieve by Christmas 2019? How about 2029?

Relish the tension. Merry Christmas.

 

 

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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945: The Way Tools Feel

It’s why you use the computer you do. Or the phone you have. Or the car you drive, or the brand of shoes you wear. Few of those things were bought purely for functionality and price.
What do you value? How can you reveal that in your work, so that those like you can find you and buy as an expression of their shared belief?

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943: Better Than Passion

By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.