375: Insecurity in the marketplace ​

Entrepreneurs, team members, clients, partners. You might be insecure:

  • Insecure means needing to prove yourself to others, rather than to just yourself. Does it matter what the world thinks, or could you just do you?
  • Insecure means needing to be better than others, rather than being the one with most to learn. Which helps you grow more vs feeding the problem?
  • Insecure means critiquing those who are insecure, rather than helping them find their identity in things they can control.

We do our best work when we love our causes and those we pursue them with, not when we feed our egos or our need for security.

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466: Taking Care Of You To Take Care Of Business

Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]

465: Why nobody wants your sales coupon anymore ​

As enticing as they can be (albeit a little desperate) there’s a better option for the enlightened consumer of today: Coupons are for people who are already interested. But what gets them interested? Unless it’s the mere pursuit of a bargain, initial interest must come from somewhere altogether more emotional. We want to buy things […]

463: Ad value = Add value ​

Your secret recipe is about to be exposed. Ads that sell are dying: Not because they used to be good and now they’re not. But because they were never that good and prospects got wise to it. Ads that serve are rising: Not because it’s a new trend we should all hop on. But because […]

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