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December 15, 2018     Daily Post

Strategy temperature

Strategies have temperatures. There are two kinds:

  • Cold strategies: Abstracting humans to reach more people in a slightly less personal way. Sometimes very effective, but often overdone and premature.
  • Warm strategies: Adding humans to reach fewer people but in a more personal way. Often very effective, providing it’s sustainable for the team.

Perhaps teams should think less about how to abstract themselves, and more about how to leverage what makes them so valuable?