369: Strategy temperature ​

Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]

As enticing as they can be (albeit a little desperate) there’s a better option for the enlightened consumer of today: Coupons are for people who are already interested. But what gets them interested? Unless it’s the mere pursuit of a bargain, initial interest must come from somewhere altogether more emotional. We want to buy things […]

Ever caught yourself staring at a good cause and saying, “One day, I’ll contribute to that cause…when we have more money.” I think we’ve all caught ourselves saying it at one time or another in our lives. The problem is, it’s completed backwards: If TOMs Shoes didn’t have its 1-for-1 campaign, would you have ever […]

Your secret recipe is about to be exposed. Ads that sell are dying: Not because they used to be good and now they’re not. But because they were never that good and prospects got wise to it. Ads that serve are rising: Not because it’s a new trend we should all hop on. But because […]

Learn what you can from their successes and failures so that you can have more of the former and less of the latter. Meetings optional.

I get asked all the time, “we want to improve our ability to sell online, what do we do?”

And my team and I have routinely seen people approaching this from as many different angles as you can possibly imagine. So what’s the answer?