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369: Strategy temperature ​

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Strategies have temperatures. There are two kinds:

  • Cold strategies: Abstracting humans to reach more people in a slightly less personal way. Sometimes very effective, but often overdone and premature.
  • Warm strategies: Adding humans to reach fewer people but in a more personal way. Often very effective, providing it’s sustainable for the team.

Perhaps teams should think less about how to abstract themselves, and more about how to leverage what makes them so valuable?

 

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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