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361: Brand mood ​

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We think about logos, letterheads, and websites. What about ‘mood’?

  • How we feel when we experience a brand is normally left to chance. We don’t tend to give it a moments thought.
  • How we expect to feel when we experience a brand is something we can control. If there’s expectation, there’s likely intention.
  • How we want to feel when we seek out a brand is, if conscious and predictable, something we’ve been taught to find there.

Gritty. Melancholic. Inspiring. Fun. Whatever you’re going for, if an audience turns to you when they want to feel it, you’ve achieved brand mood mastery.


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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