Cavalry

“It is the business of cavalry to follow up the victory, and to prevent the beaten army from rallying.” – Napoleon Bonaparte

A brand is only as strong as the promises it keeps. Great teams keep their promises. If you do important work, you need to be able to call the cavalry if you get stuck, in case of emergency.

Consider having–and being–cavalry for someone on your team:

• Get cavalry: someone who can ride in and save the day when you need it, who stays ready.
• Be cavalry: Being able to ride in and save the day when they need it, staying ready.

With backup around every corner, how much would an initiative like this strengthen your team’s promise to the marketplace?