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356: What kids can teach us about marketing ​

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We often think of kids as anti-social screen-zombies who don’t know how to make eye contact with other humans anymore.

  • Kids are more social than we are. They just don’t do it the way we did. At their age, our social circles were small and determined by whether or not we were allowed to have a friend over for dinner.
  • We’re following their lead. They were on Facebook first. Instagram, too. And Snapchat. They broadcast and network with hundreds of people and brands, daily. At their age, we had 5-10 friends we’d speak to, weekly.

As teams, we should recognize this pattern. What’s next for our team and our marketing? Ask your kids.

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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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