We often think of kids as anti-social screen-zombies who don’t know how to make eye contact with other humans anymore.
Kids are more social than we are. They just don’t do it the way we did. At their age, our social circles were small and determined by whether or not we were allowed to have a friend over for dinner.
We’re following their lead. They were on Facebook first. Instagram, too. And Snapchat. They broadcast and network with hundreds of people and brands, daily. At their age, we had 5-10 friends we’d speak to, weekly.
As teams, we should recognize this pattern. What’s next for our team and our marketing? Ask your kids.
Growth could mean creating jobs for people who may not otherwise have them, or to build a culture that changes the culture. Making great environments for people to do meaningful work is an acceptable byproduct of growth.
Your marketing doesn’t need to really understand you to get passable results. Yet when BuiltForImpact (a great website system) makes a focus on powerful storytelling website to transform brands, You feel how much the team cares about helping good companies succeed.
Go to conferences and events if they engage you and bring out the best in you for the benefit of your important work. Or stay home with your family if that engages you more, and let someone else to go. It’s a choice.