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354: The bigger picture ​

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The ability to focus for long periods of time is a rightfully-celebrated skill. But we should remember to celebrate time spent outside of focus too, where we can zoom out and see the bigger picture:

  • Electric cars don’t save you money: But they’re trying to save the planet. Only when we see the bigger picture can we make sense of these expensive machines.
  • This advert must get their attention: But not at the expense of who you are. Bring people in under false pretenses means you’ve got one long act to keep up. Only when we see the bigger picture can we remember to be authentic and vulnerable.
  • We can’t choose our customers: But maybe we can. Only when we see the bigger picture can we clearly see how we will attract more of what we’ve come to accept within our teams.

While pausing for thought can feel like wasted time and opportunity, it may actually be the very thing that prevents us from wasting time and opportunity.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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