“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
November 30 2018
The ability to focus for long periods of time is a rightfully-celebrated skill. But we should remember to celebrate time spent outside of focus too, where we can zoom out and see the bigger picture:
- Electric cars don’t save you money: But they’re trying to save the planet. Only when we see the bigger picture can we make sense of these expensive machines.
- This advert must get their attention: But not at the expense of who you are. Bring people in under false pretenses means you’ve got one long act to keep up. Only when we see the bigger picture can we remember to be authentic and vulnerable.
- We can’t choose our customers: But maybe we can. Only when we see the bigger picture can we clearly see how we will attract more of what we’ve come to accept within our teams.
While pausing for thought can feel like wasted time and opportunity, it may actually be the very thing that prevents us from wasting time and opportunity.