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352: The human effect ​

The human effect on our work is profound, particularly for those who consider themselves logical and pragmatic:

  • Hours worked vs bonds forged: Hours are trackable, billable, valuable. But bonds are untrackable, invaluable, emotional.
  • Problems solved vs problems shared: When we solve problems, we’re compensated in proportion to the problem solved. When we share problems, we’re bound relationally in proportion to the problem shared.
  • What happened vs what we’re capable of: Ending an engagement because of something bad that happened can make good business sense. So can seeing how forgiveness can motivate a whole new level of contribution.

In all three instances, the latter is worth greatly more than the former. Such is the effect that humanity has on our work.

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Adam’s Daily Post

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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