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351: I get to do this ​

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So do you. Though the words we choose are important:

  • “I should do this”: Thinking about doing something never gets anything done. Otherwise, we could all meditate our way to project completion.
  • “I must do this”: Raising your necessity gets you moving, but can feel like a grind after a while. Here, we toil without fulfillment.
  • “I get to do this”: Adding gratitude to our musts allows us to toil with fulfillment. Same work, more fulfillment, better results.

What must you do that you get to do?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.