If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.
November 26 2018
It’s cool to hate on Facebook at the moment.
They have work to do. Quite a lot, in fact.
But they’ve also built us one of the most accessible advertising platforms in the world. If and when used correctly, it can help good businesses help good people solve important problems.
Don’t judge it exclusively upon the spammers who use it, or the leaders that currently lead it (although the latter is a big issue at the moment). Let’s also remember to be thankful for the good work that has been achieved–and facilitated–along the way.
We should be supporting Facebook–and those like it–into becoming a better kind of company with a better kind of leadership, so that we can all benefit from the progress. Repaying unreasonable behavior in kind only moves us backwards.