Grit is more than hustle, it’s perspective in practice:
The market will crash again: Perhaps even at a really bad time. We sometimes forget this happens cyclically, making silly decisions in lieu of consequences. When it does happen, grit happens. Or we’re out of the market.
Your campaign will flop: Perhaps even a really important one. We sometimes forget this is always a possibility, thus we forget to prepare for either outcome. When it flops, grit happens. Or we’re out of business.
You’ll be let down again: Perhaps even by someone really important to us. We sometimes forget this is part of the human condition, thus we forget to be the bigger person when it happens. When it happens, grit happens. Or we’re down another relationship.
When grit happens, we get to prepare and grow, rather than hitching our happiness to someone else’s pony.
Growth could mean creating jobs for people who may not otherwise have them, or to build a culture that changes the culture. Making great environments for people to do meaningful work is an acceptable byproduct of growth.
Your marketing doesn’t need to really understand you to get passable results. Yet when BuiltForImpact (a great website system) makes a focus on powerful storytelling website to transform brands, You feel how much the team cares about helping good companies succeed.
Go to conferences and events if they engage you and bring out the best in you for the benefit of your important work. Or stay home with your family if that engages you more, and let someone else to go. It’s a choice.