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343: Grit happens ​

Grit is more than hustle, it’s perspective in practice:

  • The market will crash again: Perhaps even at a really bad time. We sometimes forget this happens cyclically, making silly decisions in lieu of consequences. When it does happen, grit happens. Or we’re out of the market.
  • Your campaign will flop: Perhaps even a really important one. We sometimes forget this is always a possibility, thus we forget to prepare for either outcome. When it flops, grit happens. Or we’re out of business.
  • You’ll be let down again: Perhaps even by someone really important to us. We sometimes forget this is part of the human condition, thus we forget to be the bigger person when it happens. When it happens, grit happens. Or we’re down another relationship.

When grit happens, we get to prepare and grow, rather than hitching our happiness to someone else’s pony.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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