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343: Grit happens ​

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Grit is more than hustle, it’s perspective in practice:

  • The market will crash again: Perhaps even at a really bad time. We sometimes forget this happens cyclically, making silly decisions in lieu of consequences. When it does happen, grit happens. Or we’re out of the market.
  • Your campaign will flop: Perhaps even a really important one. We sometimes forget this is always a possibility, thus we forget to prepare for either outcome. When it flops, grit happens. Or we’re out of business.
  • You’ll be let down again: Perhaps even by someone really important to us. We sometimes forget this is part of the human condition, thus we forget to be the bigger person when it happens. When it happens, grit happens. Or we’re down another relationship.

When grit happens, we get to prepare and grow, rather than hitching our happiness to someone else’s pony.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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