Life business vs lifestyle business

Teams: build a life business, not a lifestyle business.

• A lifestyle business means you have to spend your life maintaining the lifestyle. This means forgoing family for feature requests, or health for higher income.
• A life business means you have to spend your lifestyle to maintain your life. This means chasing contribution not cash, fulfillment not fancy offices.

The life business tends to gift you with the best of both worlds when your whole team is in it for Life, not for Lifestyle.